InstructionalEngineer

Who Do You Need on an eLearning Team? – Roles and When to Outsource

By Instructional EngineerProjects and Teams7 min read · Updated

Who Do You Need on an eLearning Team? – Roles and When to Outsource - 3D Cutaway Animation

Leadership approved a new training program, and now you have to staff it. Do you need an instructional designer and a developer, or can one person do both? Who handles the voiceover? Who tests it? Can your learning management system (LMS) administrator just "figure out" the tracking? Getting eLearning team roles wrong doesn't show up on day one; it shows up three months later, as missed deadlines and rework. Who do you really need on an eLearning team, and when should you outsource?

A typical eLearning team needs six core roles covered: a project manager, an instructional designer, an eLearning developer, a subject matter expert, a media specialist for graphics and audio, and a quality assurance tester, plus an LMS administrator for launch. Roles are not the same as people. On a small team, one person often covers two or three roles, such as a designer who also develops. What you can't do is leave a role uncovered and hope it works out. Outsource the roles you need occasionally or at a skill level you can't keep busy full time, such as voice talent, custom illustration and large-volume development during peak periods.

What Are the Core eLearning Team Roles?

The core eLearning team roles cover planning, content, design, building, media, testing and delivery. Here's what each one does and when it tends to be a good candidate for outsourcing:

RoleWhat they doOutsource?
Project managerSchedule, budget, reviews, risks, communicationRarely; keep it close to the business
Instructional designerAnalysis, objectives, structure, scripts, storyboards, assessmentsSometimes, for overflow or specialized topics
eLearning developerBuilds the course in authoring tools, programs interactions, publishes packagesOften, for peak workloads
Subject matter expert (SME)Supplies and checks the contentAlmost never; this is your organization's knowledge
Graphic and media designerVisual style, illustrations, video, animationOften, especially for custom work
Voice talent and audio editorNarration recording and cleanupUsually
Quality assurance (QA) testerTests content, function, accessibility and trackingSometimes
LMS administratorUploads, enrolls, tracks and reports in the learning management systemRarely; it's tied to your systems

A sponsor or decision-maker sits above all of this. It isn't a production role, but someone has to own the business goal and settle disagreements, because projects without one tend to drift.

Instructional Designer and Developer: One Person or Two?

One person can cover both roles on small or simple courses, but larger programs usually need two. The skills overlap, and many people do both well, but the real constraints are time and focus.

An instructional designer thinks about what learners need to do and how to get them there. An eLearning developer thinks about how to build it reliably in the tool. When one person does both on a large project, one side usually suffers: either the design gets rushed so the build can start, or the build gets rushed because design took longer than planned.

A useful rule of thumb: if one person is responsible for more than a couple of medium-sized courses at a time, split the roles or bring in a developer for the build phase. The U.S. Bureau of Labor Statistics profile of training and development specialists shows how broad these jobs can be, which is part of why overloaded generalists burn out.

What Does Each Role Need From the Others?

Each role depends on clean handoffs from the role before it, and most delays happen at those handoffs, not inside anyone's own work.

When a handoff is sloppy, the next role has to make assumptions, those assumptions turn into errors, and errors discovered late turn into expensive eLearning rework. That's why clear roles matter even on tiny teams: each handoff needs an owner on both sides.

Which Roles Get Overlooked Most Often?

The roles teams skip most often are QA tester, editor and decision-maker. None of them builds anything visible, so they look optional when the budget is tight, even though they aren't.

Without a dedicated QA tester, the developer tests their own work, and builders are the worst people to find their own bugs because they know where to click. Without an editor, typos and inconsistent terms slip into narration, where they're expensive to fix. Without a named decision-maker, every disagreement between reviewers turns into another review round.

Accessibility is another gap. Someone on the team needs to own it, even if that person is the developer with a checklist, because if nobody owns it, it gets checked at the end, if at all, and fixes at that point mean rebuilding interactions.

How Big Should an eLearning Team Be?

Team size should follow your volume and complexity, not an org chart from another company. A team that produces a few simple courses a year might be one instructional designer who also develops, with outsourced audio and borrowed QA help. A team producing a steady stream of interactive courses may need several designers, more developers than designers, a dedicated project manager and a media specialist.

Who Do You Need on an eLearning Team? – Roles and When to Outsource - 3D Wireframe Animation

A practical way to size it: list the courses planned for the next year, estimate the design and build hours for each, and compare that total with the hours your people actually have after meetings and admin. The gap tells you whether to hire, borrow or outsource. Hire for steady, year-round demand, and outsource for peaks and specialist skills.

When Should You Outsource eLearning Work?

Outsource when the work is occasional, highly specialized or more than your team can handle in the time available. Keep in-house the roles that need deep knowledge of your organization, people and systems.

Good candidates for outsourcing:

Keep close to home: project management, SME relationships, LMS administration and the decision on what the training should achieve. A vendor can build a great course, but they can't know your culture, politics and systems the way your team does.

How Do You Outsource Without Losing Control?

Outsource without losing control by keeping ownership of the plan, the standards and the approvals, and giving the vendor clear inputs and a clear definition of done. The vendor builds, while you steer.

  1. Write a short statement of work that names deliverables, review rounds, file formats and who owns source files.
  2. Share your style guide, templates and any accessibility requirements up front.
  3. Ask for a sample or prototype before full production.
  4. Keep the same review gates you'd use internally.
  5. Make sure you receive the editable source files at the end, not just the published package.

That last point catches many teams, because without source files, every future update goes back to the same vendor, at their price and on their schedule.

What If Your Team Is Just One Person?

If you're a team of one, you still need every role covered, you just switch hats. Make the switch deliberate by blocking time for design, separate from building. Run a real QA pass with fresh eyes, ideally after a day away or with a colleague's help. Borrow an LMS administrator from IT or HR for launch.

Then outsource the pieces that take you longest for the least value. For many solo designers, that means voiceover and custom graphics, and spending a modest budget there can free up days for the design work only you can do.

The Right eLearning Team Roles Make Every Handoff Clean

The eLearning team roles you need are the same whether you have one person or twenty: project management, instructional design, development, subject expertise, media, QA and LMS administration. The difference is how many hats each person wears and which hats you rent from outside.

Start by listing every role for your current project and writing a name next to each one. Any blank line represents a risk. Fill it with a person, a vendor or a deliberate decision, and you'll have fixed one of the most common causes of late, over-budget courses before it starts.

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